This guide sums up the current status of »Querfeldeins’« brand development. On 120 pages, this piece of reference work includes information on the brand concept and the derivation of the visual elements. In addition this brand book provides practical guidelines for the application of the basic design concept and thus helps to create a coherent picture of the everyday corporate communication, including the correct use of branding in all materials and promotions.
»QuestOn — The Personal Journey« is a coaching toolkit for travellers. It supports self-reflection before, during and after the journey, as well as offering room for personal notes and impressions. The toolkit contains a diary and a set of 130 cards. The cards feature tips, helpful suggestions and exercises. This project was developed as part of a competition and was not realized.
Querfeldeins is a leading company in organizing high quality outdoor events and incentives for private and business clients. Since its formation in 1989 under the name ‘Becker u. a. GbR’ the company developed an increasing number of divisions. For each independent division a new brand was established. In 2009 we designed a corporate umbrella strategy to combine them all under one brand called ‘Querfeldeins’.
Proguide is an association of outdoor guides, which creates outdoor guides. By establishing a network and offering specialized training, Proguide e. V. helps outdoor guides be more competent and outdoor activitities safer. Being a founding member and a creative, Moritz Muschenich didn’t want to miss designing the corporate identity.