It’s all about

‘Relaxed or serious, round or angled?’ Charles E. Osgood’s semantic differential is a type of a rating scale and origins in psychology. It uses bipolar adjectives as a basis of valuation. Based on a selection of relevant adjectives we made a rapid analysis of the visual identity of potential new clients and used the parameters to generate individual visualizations. project

[ April 2015 — Identity / Information Design / Strategy / Text / Brain / Print ]

Thanks to her special and longstanding experience midwife Ute Klotten can count on her hands. She uses them — in addition to state-of-the-art medical technology — as an individual diagnostics instrument. The immediate interpersonal contact creates an atmosphere of trust which is reflected in the visual identity: The logo is derived from the skin ridges of her right hand. project

[ June 2014 — Identity / Text / Digital / Print ]

»QuestOn — The Personal Journey« is a coaching toolkit for travellers. It supports self-reflection before, during and after the journey, as well as offering room for personal notes and impressions. The toolkit contains a diary and a set of 130 cards. The cards feature tips, helpful suggestions and exercises. This project was developed as part of a competi­tion and was not realized. project

[ June 2012 — Competition / Identity / Strategy / Print ]

‘Republique Sans Papiers’, a state on the water. The refugees who are refused at the borders of Europe live on discarded containerships. This extreme and detailed devised scenario acts as an catalyst for a critical examination of the european refugee policy. project

[ July 2011 — Information Design / Strategy / Brain / Print ]