It’s all about

Thanks to her special and longstanding experience midwife Ute Klotten can count on her hands. She uses them — in addition to state-of-the-art medical technology — as an individual diagnostics instrument. The immediate interpersonal contact creates an atmosphere of trust which is reflected in the visual identity: The logo is derived from the skin ridges of her right hand. project

[ June 2014 — Identity / Text / Digital / Print ]

This guide sums up the current status of »Querfeldeins’« brand development. On 120 pages, this piece of reference work includes informa­tion on the brand concept and the derivation of the visual elements. In addition this brand book  provides practical guidelines for the application of the basic design concept and thus helps to create a coherent picture of the everyday corporate communication, including the correct use of branding in all materials and promotions. project

[ November 2013 — Identity / Information Design / Strategy / Text / Print ]

Querfeldeins is a leading company in organizing high quality outdoor events and incentives for private and business clients. Since its formation in 1989 under the name ‘Becker u. a. GbR’ the company developed an increasing number of divisions. For each independent division a new brand was established. In 2009 we designed a corporate umbrella strategy to combine them all under one brand called ‘Querfeldeins’. project

[ March 2011 — Identity / Strategy / Digital / Print ]

Proguide is an association of outdoor guides, which creates outdoor guides. By establishing a network and offering specialized training, Proguide e. V. helps outdoor guides be more competent and outdoor activitities safer. Being a founding member and a creative, Moritz Muschenich didn’t want to miss designing the corporate identity. project

[ July 2010 — Identity / Strategy / Digital / Print / Space ]