The ‘glassglobal Compendium’ is a quarterly published periodical that summarizes the different focus areas of the glassglobal community. The reader can look forward to get an essence of the various content of the international platform for the glass industry.
Thanks to her special and longstanding experience midwife Ute Klotten can count on her hands. She uses them — in addition to state-of-the-art medical technology — as an individual diagnostics instrument. The immediate interpersonal contact creates an atmosphere of trust which is reflected in the visual identity: The logo is derived from the skin ridges of her right hand.
This guide sums up the current status of »Querfeldeins’« brand development. On 120 pages, this piece of reference work includes information on the brand concept and the derivation of the visual elements. In addition this brand book provides practical guidelines for the application of the basic design concept and thus helps to create a coherent picture of the everyday corporate communication, including the correct use of branding in all materials and promotions.
The company finds, invents and realizes efficient and professional solutions in the field of media service and advertising engineering. They optimize the use, effect and costs of communicative devices. In order to clearly and efficiently present the two departments we re-sorted, reworded and visualized the brand.
Querfeldeins is a leading company in organizing high quality outdoor events and incentives for private and business clients. Since its formation in 1989 under the name ‘Becker u. a. GbR’ the company developed an increasing number of divisions. For each independent division a new brand was established. In 2009 we designed a corporate umbrella strategy to combine them all under one brand called ‘Querfeldeins’.
Proguide is an association of outdoor guides, which creates outdoor guides. By establishing a network and offering specialized training, Proguide e. V. helps outdoor guides be more competent and outdoor activitities safer. Being a founding member and a creative, Moritz Muschenich didn’t want to miss designing the corporate identity.