‘Relaxed or serious, round or angled?’ Charles E. Osgood’s semantic differential is a type of a rating scale and origins in psychology. It uses bipolar adjectives as a basis of valuation. Based on a selection of relevant adjectives we made a rapid analysis of the visual identity of potential new clients and used the parameters to generate individual visualizations.
The ‘glassglobal Compendium’ is a quarterly published periodical that summarizes the different focus areas of the glassglobal community. The reader can look forward to get an essence of the various content of the international platform for the glass industry.
Thanks to her special and longstanding experience midwife Ute Klotten can count on her hands. She uses them — in addition to state-of-the-art medical technology — as an individual diagnostics instrument. The immediate interpersonal contact creates an atmosphere of trust which is reflected in the visual identity: The logo is derived from the skin ridges of her right hand.
This guide sums up the current status of »Querfeldeins’« brand development. On 120 pages, this piece of reference work includes information on the brand concept and the derivation of the visual elements. In addition this brand book provides practical guidelines for the application of the basic design concept and thus helps to create a coherent picture of the everyday corporate communication, including the correct use of branding in all materials and promotions.
The book ‘Od’r’ is a collection of personal essays and photographs about living and working in Zurich.
‘die ungeheure form / the monstrous form’ is a research project, which Moritz started with his diploma thesis. It’s the designation for a form the designer is not able to integrate into his concept of design. The title describes a form which appears to be non-designable. For the designer this form is monstrous. He attempted to fathom the barriers of designability: when is a problem a design problem? For this purpose he developed a 13-step-matrix which sorts design problems in relation to their grade of fuzziness. For every grade he designed a theoretical object. The research will continue on the project website.