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Strategy

‘Relaxed or serious, round or angled?’ Charles E. Osgood’s semantic differential is a type of a rating scale and origins in psychology. It uses bipolar adjectives as a basis of valuation. Based on a selection of relevant adjectives we made a rapid analysis of the visual identity of potential new clients and used the parameters to generate individual visualizations. project

[ April 2015 — Identity / Information Design / Strategy / Text / Brain / Print ]

This guide sums up the current status of »Querfeldeins’« brand development. On 120 pages, this piece of reference work includes informa­tion on the brand concept and the derivation of the visual elements. In addition this brand book  provides practical guidelines for the application of the basic design concept and thus helps to create a coherent picture of the everyday corporate communication, including the correct use of branding in all materials and promotions. project

[ November 2013 — Identity / Information Design / Strategy / Text / Print ]

What should have been pulled down stone by stone 23 years ago as a symbol for the overdue DDR regime is now protected as a memorial by citizens’ initiatives: A part of the ‘Grenzmauer’ known as East Side Gallery between Schilling- and Oberbaum-Bridge in Berlin is supposed to give way to luxury apartments with a view on the spree. The historic scarf is threatened to disappear due to cosmetic surgery by the authorities and investors. project

[ July 2013 — Competition / Strategy / Space ]

»QuestOn — The Personal Journey« is a coaching toolkit for travellers. It supports self-reflection before, during and after the journey, as well as offering room for personal notes and impressions. The toolkit contains a diary and a set of 130 cards. The cards feature tips, helpful suggestions and exercises. This project was developed as part of a competi­tion and was not realized. project

[ June 2012 — Competition / Identity / Strategy / Print ]

‘Republique Sans Papiers’, a state on the water. The refugees who are refused at the borders of Europe live on discarded containerships. This extreme and detailed devised scenario acts as an catalyst for a critical examination of the european refugee policy. project

[ July 2011 — Information Design / Strategy / Brain / Print ]

Querfeldeins is a leading company in organizing high quality outdoor events and incentives for private and business clients. Since its formation in 1989 under the name ‘Becker u. a. GbR’ the company developed an increasing number of divisions. For each independent division a new brand was established. In 2009 we designed a corporate umbrella strategy to combine them all under one brand called ‘Querfeldeins’. project

[ March 2011 — Identity / Strategy / Digital / Print ]