Daniel Zakharov and Sebastian Hennig travel with their interactive project FACE THE EURO throughout the countries of the Eurozone: Participants get portrayed and printed onto a five euro banknote. We have developed the visual identity of the project.
‘Relaxed or serious, round or angled?’ Charles E. Osgood’s semantic differential is a type of a rating scale and origins in psychology. It uses bipolar adjectives as a basis of valuation. Based on a selection of relevant adjectives we made a rapid analysis of the visual identity of potential new clients and used the parameters to generate individual visualizations.
Thanks to her special and longstanding experience midwife Ute Klotten can count on her hands. She uses them — in addition to state-of-the-art medical technology — as an individual diagnostics instrument. The immediate interpersonal contact creates an atmosphere of trust which is reflected in the visual identity: The logo is derived from the skin ridges of her right hand.
This guide sums up the current status of »Querfeldeins’« brand development. On 120 pages, this piece of reference work includes information on the brand concept and the derivation of the visual elements. In addition this brand book provides practical guidelines for the application of the basic design concept and thus helps to create a coherent picture of the everyday corporate communication, including the correct use of branding in all materials and promotions.
The company finds, invents and realizes efficient and professional solutions in the field of media service and advertising engineering. They optimize the use, effect and costs of communicative devices. In order to clearly and efficiently present the two departments we re-sorted, reworded and visualized the brand.
»QuestOn — The Personal Journey« is a coaching toolkit for travellers. It supports self-reflection before, during and after the journey, as well as offering room for personal notes and impressions. The toolkit contains a diary and a set of 130 cards. The cards feature tips, helpful suggestions and exercises. This project was developed as part of a competition and was not realized.
One of the world’s leading specialty chemicals company takes its social responsibility with a nationwide motivation campaign. The goal is to establish a ‘culture of opportunities’ in Germany to motivate the next generation.
Querfeldeins is a leading company in organizing high quality outdoor events and incentives for private and business clients. Since its formation in 1989 under the name ‘Becker u. a. GbR’ the company developed an increasing number of divisions. For each independent division a new brand was established. In 2009 we designed a corporate umbrella strategy to combine them all under one brand called ‘Querfeldeins’.
Proguide is an association of outdoor guides, which creates outdoor guides. By establishing a network and offering specialized training, Proguide e. V. helps outdoor guides be more competent and outdoor activitities safer. Being a founding member and a creative, Moritz Muschenich didn’t want to miss designing the corporate identity.
The independent Magazine for Art & Culture in second dimension: The flexible ‘independent’ logo allows an individual and subject-based design. Text and images get sufficient space. The journal becomes a valuable magazine with backbone and personality.