Teaser — Rapid Analysis of the Visual Identity

‘Relaxed or serious, round or angled?’ Charles E. Osgood’s semantic differential is a type of a rating scale and origins in psychology. It uses bipolar adjectives as a basis of valuation. Based on a selection of relevant adjectives we made a rapid analysis of the visual identity of potential new clients and used the parameters to generate individual visualizations.

The cards give a first expression of our analytic approach and challenges the recipient to deal with the possible mismatch between self- and external perception of his company.

[ April 2015 — Identity / Information Design / Strategy / Text / Brain / Print ]